The Ten Commandments of Quality Web Design
The Ten Commandments of Quality Web Design
Web design can be a miraculous tool for business growth and development when done right – and an easy route to downfall if done wrong. The point of having a website for your business is to collate and present information in a single portal, which provides a roadmap for existing and potential customers and clients to successfully engage with and make full use of what it is that the business has to offer. Quality web design is a worthwhile investment, but the secret to nailing it is choosing your web designers wisely.
We set the example by following these ten golden guidelines (or commandments!) when it comes to building websites for our clients:
1. Structure, Form and Purposeful Content
The best websites boast a happy marriage between content and design. Too much focus on one to the detriment of the other will not produce the impact you want out of your website. Clumsily-worded content, unclear navigation pathways and too much text are highly common issues that negatively affect the site’s quality. Our web designers work hand-in-hand with our content writers to avoid these problems and make your website a pleasant experience for visitors.
2. Attention to Detail
The devil is in the details. Colour schemes, fonts, paragraphing and contrast are key elements in achieving top quality all-round for your website. They might seem trivial to other important web design factors, but they make sites look more polished and professional.
3. Cementing Brand Identity
A welcome benefit to quality web design is brand reinforcement. We consider the business’ image above all when creating a visual portfolio for the company, be it the official site, logo, business cards or social media profiles. Consistency is imperative – a coherent, attractive design spanning across all media guarantees that the brand’s identity will become stronger and more easily recognisable. Brands that have a ‘definite’ look make a lasting impression, unlike those which send out haphazard visual messages.
4. Standing Out from the Competition
Nowadays it’s not enough to have a regular, average-looking website. Within one given industry, many sites will be cookie-cutter products of the same generic template. These sites contain the correct messages, the design is mostly acceptable, but the result is bland and boring – a description that you don’t want applied to your business, especially in view of your most formidable competitors! Websites don’t have to resort to extreme methods to grab attention; quality web design means working all of the business’ unique features and standout products and services into one coherent, striking visual message.
5. Maximising Visitors’ Stay
The way a website is constructed and designed will determine whether your site becomes clickbait or if it actually attracts visitors who spend time browsing the different pages and learning about the business. People browsing the web have a notoriously short attention span, which your site has to leap over in a matter of seconds. This means that the more customised, effective and interesting the web design is, the higher the chances of visitors bookmarking it and sharing it across other online platforms, as well as repeatedly returning to it.
6. From Visitors to Customers
Potential customers or clients surfing the web are more likely to be deterred from making a purchase if the site looks unreliable and unprofessional. When buying online in a virtual environment, people derive reassurance from the way a website looks and what it promises as it is literally the front end of the business. Quality web design serves to entice people to trust the faceless customer service and decide to buy the products or services on offer.
7. A Value-for-Money Move
Businesses are often tempted to scrounge for the best deal out there and fool themselves into thinking that high-quality design services can come cheaper than dirt. The irony is that they end up paying more than they need to by hiring someone else to redo their website. The ‘best deal’, as we know, does not yield the best results. Quality web design is the bread-and-butter of professionals, who are skilled, trained and experienced to optimise websites and design them to the highest of standards without breaking the bank. Quality does indeed cost money but the value added to your business definitely outweighs the cost.
8. Objective Perspective
Web design is fraught with technical considerations, and thus, it is best left to the professionals. While businesses know their products and services inside out, they are not web design experts, and that is why they turn to web designers to convert their thoughts, ideas and vision into a smart website. Compromise is important – certain concepts do not work for the web, and our job is to take heed of our clients’ expectations and match them with what we can realistically do to transform their ideas into the site of their dreams.
9. Fostering Good Collaborative Working Relationships
Businesses and web designers do, however, share a common goal: quality web design. Arriving at this destination takes great communication and a lot of compromise, but the rewards are many. When our clients are satisfied with the results we have produced, we become their go-to people for new additions, changes and advice, which fosters a sense of productive partnership.
10. Room for Development
Thoughtful web design also makes life easier for businesses when they need to make improvements or amendments after the initial site goes live. Instead of revamping whole content management systems which are no longer suitable, we lay the foundations for the future by implementing aesthetics and systems that leave ample room for development, as we know how businesses are constantly vying to keep up with change.