Social Media Marketing (SMM) involves the use of social media networks such as Facebook, Twitter, Google Plus and LinkedIn to host content, reach customers and clients, and generally promote the interests of your business. Many big brands use social media as part of their marketing strategy and to interact with customers. The advantage this brings is the ability to attract users who are interested in your area of business and promote content through user sharing trends.
While social media interest can truly strengthen your website’s ranking on Google and other search engines, it is not entirely essential to the success of your website. A good SMM campaign should complement and promote your website and business interests, not make up for the site’s shortcomings. Even the best SMM campaign can’t cure a website that is poorly structured or lacking in content, so it is therefore vital that your website is built to a high standard and contains content that a concentrated SMM campaign can promote and augment.
It is not enough to simply be liked by a few hundred users; hard work must be put into creating quality content that users want to share and discuss. With time and input, a well-executed SMM campaign will deliver positive results and cement the overhaul you want to give to your business’ online performance.