Getting Your Business Online
The importance of having your business online
Internet usage hits an all-time high!
With the effects that the internet has already had on the general population; with online news websites, ordering your shopping online, booking holidays – everything is within reach with a few clicks of a mouse and a few words typed into google. The internet is more important than ever and just about everyone uses it.
As a business owner, you’ve probably used the internet to check out your competition, order stock or researched products and suppliers before making a final decision… And you’re not alone! Research by Nominet has shown that nine out of ten people will use the internet to search for something, anything online and eight out of ten people will make at least one online purchase per month.
But the internet isn’t going to slow down and its usage is only going to increase as time goes on, so if you’re not online yet… Why not? Promoting your business online, having your own website or social media pages should be at the top of your priority list. You could be missing out on potentially hundreds of new customers a month to your competitors just because they have a website and you don’t!
There are generally two common reasons for businesses not being online:
It’s too difficult, too expensive, too time consuming!
It doesn’t have to be! While a few years ago these excuses may have been not only relevant but true, however with the release of a number of different site building tools, building a website can now be done much faster and cheaper than ever before.
There are a plethora of ways that you can get online – by building a website on Squarespace, or outsourcing your website design to a company who has a portfolio of designs that you enjoy.
Business is booming – why should I be online?
Well, unfortunately business is fickle; you might still be generating a good amount of business without being online – but how long will that last? With economists predicting that one in four retail purchases will be made online this year (2016).
With that in mind, can you really afford not to be online? Even with recommendations from friends or family if you can’t be found online people may lose interest in contacting you all together!
Our top three reasons you should be online
The yellow pages just won’t cut it anymore
While the yellow pages and other local directories might have been enough to generate businesses before, the internet has greatly reduced its usage, as people now use the internet to find what they are looking for – including businesses. Being found online is a far more reliable way to generate business.
Your website doesn’t need to sleep
People have 24 hour access to your site, so you can be generating business, gaining new customers and even making sales while you sleep. You can generate sales if you have an e-commerce site, or interact with potential customers who have found your site late at night or even from another time zone!
Thousands of potential customers
Without a website you are limited to customers who know about you and will spread your business through word of mouth, but even at that you’re still missing out on the biggest audience of all! Millions of people are online every day, searching for one thing or another and that gives you a huge audience of potential customers that won’t be able to find you without an online presence.